Portfolio
Portfolio
ETIHAD - BEYOND BORDERS
ETIHAD - BEYOND BORDERS
ETIHAD - BEYOND BORDERS
Description
Description
OVER TIME, MULTIPLE CHANGES HAD DILUTED ETIHAD AIRWAYS' BRAND POSITIONING AND VISUAL IDENTITY. LEADING THE DESIGN TEAM AT GREY LONDON, I WAS TASKED WITH RE-ESTABLISHING A CLEAR, COHESIVE BRAND DIRECTION. ONE THAT WOULD REINFORCE ETIHAD’S UNIQUE POSITION IN THE GLOBAL AVIATION MARKET AND RESTORE CONSISTENCY ACROSS ALL TOUCH-POINTS.
OVER TIME, MULTIPLE CHANGES HAD DILUTED ETIHAD AIRWAYS' BRAND POSITIONING AND VISUAL IDENTITY. LEADING THE DESIGN TEAM AT GREY LONDON, I WAS TASKED WITH RE-ESTABLISHING A CLEAR, COHESIVE BRAND DIRECTION. ONE THAT WOULD REINFORCE ETIHAD’S UNIQUE POSITION IN THE GLOBAL AVIATION MARKET AND RESTORE CONSISTENCY ACROSS ALL TOUCH-POINTS.
OVER TIME, MULTIPLE CHANGES HAD DILUTED ETIHAD AIRWAYS' BRAND POSITIONING AND VISUAL IDENTITY. LEADING THE DESIGN TEAM AT GREY LONDON, I WAS TASKED WITH RE-ESTABLISHING A CLEAR, COHESIVE BRAND DIRECTION. ONE THAT WOULD REINFORCE ETIHAD’S UNIQUE POSITION IN THE GLOBAL AVIATION MARKET AND RESTORE CONSISTENCY ACROSS ALL TOUCH-POINTS.
*Plane sounds*
*Plane sounds*
*Plane sounds*
Client
Client
Client
ETIHAD AIRWAYS
ETIHAD AIRWAYS
ETIHAD AIRWAYS
Year
Year
Year
2025
2025
2025
Category
Category
Category
Brand Identity
Brand Identity
Brand Identity
Role
Role
Role
SENIOR DESIGNER
SENIOR DESIGNER
SENIOR DESIGNER
Catawiki - Ad Campaign
Catawiki is an online auction platform for buying and selling special items and collectibles.
By showcasing all of the weird and wonderful items that can be found on the site we show no matter how niche people's passions are, they can always be found on catawiki.
Green Dot - Logo Design
BRIEF BY
TWO°CREATIVE X THE BRAND IDENTITY
REDESIGNING THE GREEN DOT SYMBOL CURRENTLY CAUSING WIDESPREAD RECYCLING CONTAMINATION DUE TO BILLIONS PER YEAR CONFUSING IT WITH THE recycling ICON.
Green Dot - Logo Design
BRIEF BY
TWO°CREATIVE X THE BRAND IDENTITY
REDESIGNING THE GREEN DOT SYMBOL CURRENTLY CAUSING WIDESPREAD RECYCLING CONTAMINATION DUE TO BILLIONS PER YEAR CONFUSING the current green dot icon WITH THE recycling ICON.
Sensodyne - ad campaign
Poster designed to go along with campaign raising awareness that sensodyne toothpaste can be an antidote to sensitive teeth.
Sensodyne - ad campaign
Poster designed to go along with campaign raising awareness that sensodyne toothpaste can be an antidote to sensitive teeth.
Sensodyne - ad campaign
Poster designed to go along with campaign raising awareness that sensodyne toothpaste can be an antidote to sensitive teeth.
Contact
Contact