ETIHAD - BEYOND BORDERS
Description
OVER TIME, MULTIPLE CHANGES HAD DILUTED ETIHAD AIRWAYS' BRAND POSITIONING AND VISUAL IDENTITY. LEADING THE DESIGN TEAM AT GREY LONDON, I WAS TASKED WITH RE-ESTABLISHING A CLEAR, COHESIVE BRAND DIRECTION. ONE THAT WOULD REINFORCE ETIHAD’S UNIQUE POSITION IN THE GLOBAL AVIATION MARKET AND RESTORE CONSISTENCY ACROSS ALL TOUCH-POINTS.
*Plane sounds*
AWARDS
2x D&AD Shortlist
Type Directors Club Winner (Gold)
Art Directors Club of Europe Shortlist
Dutch Creativity Awards Winner (Bronze)
5x Creative Circle Awards Winner (2x Gold, 1x Silver, 2x Bronze
Client
ETIHAD AIRWAYS
Year
2025
Category
Brand Identity
Role
SENIOR DESIGNER
